{"id":3825,"date":"2022-12-07T18:21:37","date_gmt":"2022-12-07T17:21:37","guid":{"rendered":"https:\/\/www.lepatron.email\/?p=3825"},"modified":"2023-01-05T10:29:26","modified_gmt":"2023-01-05T09:29:26","slug":"lepatron-template-email-standard","status":"publish","type":"post","link":"https:\/\/www.lepatron.email\/en\/lepatron-standard-email-template\/","title":{"rendered":"LePatron Pr\u00eat-\u00e0-porter, an email template adapted to the greatest number of people"},"content":{"rendered":"

Since we've been talking about industrializing your email production, we had to do the same with our own products. That's why we questioned our practices, our model, our way of designing and our services.<\/p>\n\n\n\n

The history of the Badsender email builder<\/h2>\n\n\n\n

Since the beginning of the LePatron application we offer you custom email template<\/a>. Haute couture\" specifically adapted to your needs. For each of your projects, we start from a blank sheet of paper and we design with you, and for you, a design system email<\/a>. A block library of your own. Just for you. With options that correspond to your business constraints and your opening environments<\/a> according to your customer base.<\/p>\n\n\n\n

It is from this approach that the name builder comes. An analogy with the fashion world. The design of a unique template that will be the \"Le Patron\" of your entire email production.<\/strong><\/p>\n\n\n\n

How to democratize access to an email builder?<\/h2>\n\n\n\n

This is the starting point for this switch.<\/p>\n\n\n\n

From the validation of the need to delivery and access to the platform, these are significant costs and production times. They correspond well to organizations that are structured in their purchasing process and their validation chain. Often with a high degree of maturity in their marketing thinking or their brand identity.<\/p>\n\n\n\n

But at Badsender we wanted to make email production via an email builder like LePatron accessible to smaller structures<\/strong>. It was therefore necessary to review our way of doing things and put all our expertise at the service of a new offer.<\/p>\n\n\n\n

A \"Ready-to-wear\" master template<\/h3>\n\n\n\n

There is no secret to reducing costs and delays without relegating quality to the background<\/a>. We focus on the need. The basis. What is email marketing? Whether it's a newsletter, transactional or promotional. How do you produce a template that meets the majority and is easily deliverable by limiting the design phases and focusing on the content?<\/p>\n\n\n\n

To summarize, Badsender has organized with its production teams (designers, integrators, email marketing consultants...) the same type of design workshop that it offers you! A single objective to do with the bare minimum necessary.<\/p>\n\n\n\n

Content blocks to create efficient emails<\/h3>\n\n\n\n

The first step led to the constitution ofA library of blocks that would be the starting point for any email creation. A typology of contents which answers simply and effectively to the majority of the needs. We have therefore selected 15 blocks.<\/strong><\/p>\n\n\n\n

Of course, the 3 essentials are: preheader, header and footer. We can not do without this level.<\/p>\n\n\n

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\"Basic
Fictitious example of template for Maison Izard, because we really like what they do <3<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n

Then you will need some seemingly simple, but essential content:<\/p>\n\n\n\n