Personalization variables in your email builder LePatron
Personalization in the email channel is an important subject that is all too often neglected. There are a whole host of good reasons not to tackle it: unfamiliarity with the data model, syntax that's difficult to memorize, typing errors that give an impression of non-quality on opening, over-technicality, completeness rate [...].
LePatron Prêt-à-porter, an email template adapted to the greatest number of people
Since we've been talking about industrializing your email production, we had to do the same with our own products. That's why we questioned our practices, our model, our way of designing and our services. The history of Badsender's email builder Since the beginning of the LePatron application we have been [...]
Email innovations: options and new blocks available in the editor
We haven't communicated about the various new features and innovations of the LePatron email builder for too long now. Not that nothing has happened, on the contrary. We have a few new features that we haven't taken the time to present to you. And even though it's a better time for summer vacations, they're still there.
Production and quality control checklist
Because many of you ask us what is the optimal organization when creating emails with LePatron. How to have a quality control of its emails designed with the builder and which points to check step by step to have a production control and guarantee the quality of its creations. For you, here is the ultimate [...]
IPCC report: are email marketing and environmental awareness compatible?
While the IPCC (Intergovernmental Panel on Climate Change) report - out this Monday 09/08/2021 - is making the media rounds as a reminder of the climate emergency (well...not enough for our taste, Messi and the health pass having largely dethroned it 😡), it's up to everyone to know where they stand and [...]
Preference Center: what are the main steps to set up?
On Thursday, April 29, we organized a live chat with Didomi about the Preference Center. It's a current topic that can be quite complex, which needs to be well defined. The objective of this live was to define the main steps to set up a Preference Center, and I took the opportunity to ask a lot of questions.